Genefied is derived from two words, “Gene – Modified”. Genefied’s tech solutions are the result of successful modifications to the techniques already prevalent in the market. Genefied was founded in 2017 when Mr. Ayush, the Founder realised the highest need for Supply Chain Traceability across sectors.

Genefied, which began with the idea of GenuineMark to check the authenticity of the products, has now successfully turned into a group of products that includes Rewardify, SupplyBeam, Scan&Win, DWAM, CAP, and HybridOcean as their flagship products helping brands improve their distorted supply chains. These tools have proved effective for multiple industries and various sectors including FMCG, Pharma, Tyres, Auto Parts, Electronics, Cosmetics, and more.